Reliable today. Adaptable tomorrow.

Build the technical foundation that makes the website operable, measurable, and owned by the client.

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What this discipline puts in place —

A governed website system lets people publish inside production guardrails, with code, content, infrastructure, and documentation under client control.

Structured content and data

Structure content so it is easy for people to navigate and for software to understand. The website becomes easier to publish, integrate, reuse, and improve.

Structured content and data

The rest of the practice.

Strategy, design, and engineering stay connected. Continue through the other disciplines.

Strategy

Define what the website should communicate, how it should grow, and the systems that guide publishing and improvement.

Design

Translate the strategy into a cohesive system that builds understanding, trust, and momentum.