See where complexity costs.
The problem is rarely just the website. It is everything required to keep the website moving. We do not lead with a rebuild.
Create a simpler web platform.
Fewer systems, clearer ownership, lower cost of change.
Reusable components and patterns across products, markets, and teams.
Give teams leverage.
Move decisions and execution closer to the people who own them.
Evolve without another giant replatform.
Ongoing web platform capability rather than recurring redesign projects.
Start at the right level.
You do not necessarily need a giant replatforming project. Start where the operation is getting expensive.